Generic Keyword Business Domain Names
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What is a Generic Keyword Business Domain and why is it Important?
A Premium Generic Keyword Domain Name will help even the smallest home business appear as a industry leader in the search engines. Your web address (.com) should contain a Keyword that best describes your Market, Products, or Service. Be as short as possible, and Easy to Remember. The keyword is the most essential aspect because not only does give your company an authoritative online image, but one of the most important factors in appearing higher in the search engine rankings is have an exact Generic Keyword match domain name.




What is a GEO Business Domain and what are the benefits...
If your company offers products or services to a specific geographical area, a Geo-Business or Local Business Domain Name will increase your chances of being found online. Roughly 40% of ALL search engine searches are for LOCAL businesses and services and 54% of all people use the internet instead of the phone book for local services. A Local Business Domain Name can benefit your company in several ways. If you don't need a Global Internet customer base this can save your business time and money. Search Engines give a ranking advantage to domain names that contain the exact phrase the internet user searches for. Local Business Domains that feature your Geo targeted area (City, County, State) along with your targeted keyword/s will give your company the advantage it needs to be found online by customers in your area!
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GeoBusiness Domains is a domain name acquisitions and consulting firm. Anyone that is serious about their online presence understands the power of a brandable and generic web address be it through marketing, search engine optimization and or direct navigation. Domain names have become a market in themselves and GeoBusiness Domains strives to consult and acquire domains that are most relevant to your business.




Why Are Generic Names Valuable?
Now that we have defined the term ‘generic domain name’ albeit loosely, let’s now look at the reasons why generic domains are highly sought after and why they command a premium in aftermarket sales. There are several distinct reasons.
1) Memorability / Marketing Effectiveness
Generic names are easy to remember because people are already familiar with the words used in them. For the same reason, people are also much less likely to misspell generic domains. Example. You see a plumber’s van during your commute to work. You’re looking to get some work done and when in work at your computer you try to remember the website painted on the side of the van. Are you more likely to remember and correctly spell BobsAtlantaPlumbingco.com or AtlantaPlumbing.com

A Premium generic domain name is one that is constituted from dictionary words used in regular language. Generic domains should mean something and will have value to a widerange of different people. Generic domains should not contain trademarked or branded terms. They should also make sense, if not as a whole at least in their parts.

2) Descriptive
Quality generic domains help complete the marketer’s goal of identifying what the product is and informing potential customers how to go about accessing more information on the product. As people in marketing know very well, simplicity is the key to marketing cut-through and therefore ROI (Return on Investment). Using the domain name carinsurancequotes.com for example on your marketing material, tells people precisely what the company does and where they should go.
3) Search Engine Advantage
Search engines use complicated algorithms to determine the order of the results for any given search query. Whilst there are many hundreds of factors that go into this algorithm, one of the most important is the domain name. If the keyword searched for is contained within the domain name, Google & Co will give that website a massive positioning advantage in the results. Additionally, if that domain name matches the search phrase exactly, this preference is even more pronounced. Search for a few phrases in Google and you’ll see the first page will be dominated with domains that contain the search term of part thereof.
4) ‘Own’ Your Industry
Using a domain name that describes your industry or product, not just your company, also positions the company as the authoritative figure in the field. It also precludes your competitors from using the name.
5) Search Engine Marketing (SEM) Benefits
If you spend much money on Google Adwords or Yahoo SM, using a generic domain name that describes your product or industry (therefore closer matching the user’s search) in your ads can dramatically increase your CTR (Click through rate) and lower your costs. Anyone who knows how SEO works will realize what a difference this can ultimately mean to your cost perm conversion.
6) Investment Potential
When you buy or register a generic domain name, you’re buying something that will appreciate in value and will usually have a value to many other people. This means if your needs change down the line, you may well be able to offload the domain on the aftermarket and recoup all your costs. You might even profit from the overall transaction.

What is the Value of a Generic Domain Name to a Business?
How To Choose A Domain Name
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